Brief 4 - Design Context

Open publication - Free publishing - More context

Style Ideas for DC Publication..

I want the book to look really high end and minimalist and also try and get it specially printed rather than send if off to generically be printed, however I am not sure how this will be possible as yet. 

Concept for DC Publication -

I am going to create the publication along the lines of my branding, and play on the idea of double sided.
Look at graphic design for fashion on one side and fashion/documentary photography on the other. The under lying theme will be minimalism as this is the style of my work.

Design Context Publication -
Photography

Describe your work in two sentences.
I photograph people I feel close to.

Would you consider your work documentary or art?
I don’t really put my work in one of the corners… I think it depends on the place where it’s shown. If it’s shown in a museum, it may be received as art, though the work didn’t change at all. If it’s in a magazine it might be called documentary.

Do you consider your work diaristic or is there an element of staging?
I try to be as diaristic as possible, but with photography there is always an element of staging I guess, there are loads of texts about this question  but I use cameras that are as small as possible so that they don’t become a strong element in the interaction with people.

You’ve created works about incredibly personal subjects such as Gosia. Do you have a close relationship with all your subjects?
Yes, I try to. I think that you can tell more about a person, photographically as well, when you spend a lot of time with them. I trust a portrait series much more than single portraits, as you are able to see the subject in many different situations / from different sides instead of judging it from the look, its clothes and the background of one image. The more images of someone you know, the harder it is to box them inside a stereotype.

There seems to be an element of pathos as well as humour in some of your work. Do you see them as interlinked?
There are moments in everyday life that are incredible but that you don’t have the time to recognize or even perceive right away. Photography helps in that respect. When I’m alone, putting together a series, I seem to choose pictures that look more grave than the situation maybe was. The humourous side comes from my personality maybe, how I interact with people. I’m not sure really. I sound like a dick here.

What do you find exciting about self-publishing?
That the works or stories told don’t have to live up to any commercial standard. You don’t need a middle man / publisher that has to think about numbers/business, judging the work.

Where’s best, Linz or Paris?
It’s hard to compare the two cities as they are so different in size. And I lived much longer in Linz so I know more people there and that makes living a lot nicer. But Ii think generally it’s good if the city you’re living in has a kind of artistic vacuum, that there is a lack of something, that you are able to fill. In Paris every brick has a history, everything spills over with cliché. I don’t really feel able to contribute to that.

http://usedmagazine.co.uk/?p=786

Design Context -
Promotion

An in-depth examination of the Paul Smith brand vividly illustrates the creative scope of the invitation, for example. Regarded by the industry as a quintessentially British brand, the label's 20-year relationship with Aboud Creative has produced a diverse range of invitations tailored to suit individual collections. The primary colours and geometric shapes used for one season form a dramatic contrast to a handwritten invite emblazoned with delicate floral motifs designed for another.

Paolo Bazzani's work for Kenzo fashion shows also reveals how an invitation can become a work of art in itself. For the Spring/Summer 09 event, Bazzani used children's pop-up books as inspiration, to create a whimsical 3D collage of paper butterflies, which of course also doubled up as an invite.

Layouts for the prospectus..We had decided we didn't really want it to look to clinical as it was targeted at an array of people including maybe people not in the creative fields therefore can not really take an extreme style. 

 

More ideas for cubed poster..

 I really want to carry on using the photography as  the background for the poster, yet I do want it to look minimal.

Design Context Crit -
Structure for my design context book

Designs by the leading graphic designer at Topshop. 

I want to make my products relevant to the store and also work in context of the shop.