Brief 5 - EchoWire

Open publication - Free publishing - More boards

Development of Echowire..

For Echowire I want to make posters advertising when they have a night on etc. I want to relate these to the colurs of the vinyls and make a system of when those djs on the vinyls are playing the poster is in that colour.

However these need a bit more development

EchoWire Development..

 Using the colours of which the guys pointed out as their favourites I want to make a series of designs fro products of which will be used for events. Therefore the E logo will be the consistent and I need to create a design of which people recognise as Echowire, especially on the poster designs.

They want to use the different stickers to apply to the vinyls as they record onto vinyl. I think these will look really cool as a set and will promote the company.

More research for EchoWire..

 I want to create a series of different designs of the Echowire vinyls, all of which work together and look from the same record label, yet are still different.

I also want to use the colours from the logo designs, then apply these colours to the posters and other promotional material they may want.

Mock up of idea..

I want the packaging to be in full colour of the range of different colours in the logo ideas.

I also want to include a poster in the packaging of which relates to which ever event the colour is representing. It could possibly be monthly events and a colour for each and event for each.

EchoWire Vinyl Ideas.. 

I want to create a whole set of different vinyl designs from the colour logos they liked. 

Therefore I want to create a design of which can be applied across all the different vinyls. 

YESS!! Feedback from EchoWire:

They loved the logo and all the colour variations.
They think it will work really well and are really happy.
One thing they did say was that on the material they only want to use black white and one other colour.

Now onto the designing..

Logo - Colour Variations

I wanted to see how the logo would work on colour, and I really like it. It still stands out on a coloured background which means when it is applied to other people's vinyls etc with strong artwork it won't be lost.

Development of the logo..

I did like this design and I think it was due to the link between the E and the W. So I therefore wanted to develop this logo.

 YES! I really like this idea! I really like having the W inside the E as then it doesn't read 'EW' I also think it gives the logo a longer and shorter version of the logo just by keeping it simple!

I hope they like this design!!

More ideas for the logo.. More ideas to show the guys from EchoWire. Their brief was pretty open and they were up for any ideas. So I am creating as many variations for them to chose from or for me to develop. 

 

EchoWire - Digital ideas.. 

I wanted to create variations of ideas for the team to chose from of which I could then develop. 

 

 I created the idea of an actual wire and create a smooth thick handwritten idea. I also created more of a retro feeling logo with the ribbon as seen on some tattoos, this in my opinion works to create an instant personality and would stand out on material however I am not too sure its clean and powerful enough.

I then tried out a more minimal idea too, trying out the shape of both letters are very similar and work together quite effectively.

On the other hand I am not sure if they will like the minimalist sharp look, also it does read 'EW'

 This isn't the strongest design as this does actually clearly read EW which is not what I want although I do like how the w connects to the E

 This is a bit more rock and roll style, looks more edgy and powerful/ more in your face.

 I then applied the design to a circle as the guys from EchoWire did like the idea of a circle, however I would like to also show them other options.

 The idea of linking both the e's was another variation for the guys to chose from.

 I do really like these ideas! They are minimal and this is my kind of thing, however it is up to them to chose their favourite idea/design.

Initial Ideas for EchoWire..

The one issue I am having with creating a logo for EchoWire is that it is seen as 'EW' which isn't really a positive thing!

So I need to make a logo which doesn't ready as ew, yet had the E and the W in the logo.