Where would they be?
Where do they like to shop?
What are their interests?
etc.
I really want to focus in on what would make a good launch for such thing as a fashion brand.
I thought about the idea that we are now moving fashion into the digital era and moving the retail environment into that era too. Then I came up with the idea that it is a 3D experience within the retail environment.
Factors which can be included into the promotion are their interests:
Such things as catwalk shots, the products themselves, music, socialising, laughing things which evoke excitement.
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