Target audience for my first brief : Fashion Brand Launch are 20-30 year old women interested in modern fashion. Women whom would shop at:
I want to focus on making it a higher fashion brand with this audience, focussing on modern and the future designs.
The target audience focusses on the whole party lifestyle, enjoying themselves, but like to show their personalities through their clothes. They go out to clubs, socialising each week, can be found in topshop, urban outfitters and berksha.
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