Promotion
An in-depth examination of the Paul Smith brand vividly illustrates the creative scope of the invitation, for example. Regarded by the industry as a quintessentially British brand, the label's 20-year relationship with Aboud Creative has produced a diverse range of invitations tailored to suit individual collections. The primary colours and geometric shapes used for one season form a dramatic contrast to a handwritten invite emblazoned with delicate floral motifs designed for another.
Paolo Bazzani's work for Kenzo fashion shows also reveals how an invitation can become a work of art in itself. For the Spring/Summer 09 event, Bazzani used children's pop-up books as inspiration, to create a whimsical 3D collage of paper butterflies, which of course also doubled up as an invite.
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